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Winner International

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Winner International

Post by Guest on Tue Sep 28, 2010 8:12 pm

Winner International was established in 1986 in Sharon, Pennsylvania to market the Club and other security and safety products.[3] While similar locking devices had been invented decades earlier, The Club's success was credited to heavy television advertising featuring police officers talking about the Club with the slogan "If you can't steer it, you can't steal it" and distribution through major national retailers including Kmart, Sears and Wal-Mart.[5] Winner acknowledged that the Club could be defeated by breaking the lock or sawing through the steering wheel. While improvements were made to the device, the Club could not defeat determined thieves but Winner noted that it offered the benefit of encouraging car thieves to avoid cars equipped with the Club and to avoid the time and effort needed to bypass the device. By 1993, sales of the Club had reached 10 million units. Winner would say that he had a love for sales and that "If it weren't the Club, it would have been something else".[3] In addition to such brand extensions of the original product including the Boat Club, the Truck Club and the Bike Club, another followup product was the "Door Club", a security device that debuted in the early 1990s for use in homes, which Winter forecast would outsell the car device as "there are more doors than cars".[1][6]

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